REC Receives Awards for Excellence in Communications
REC recently received national recognition for excellence in its communications efforts. Recognition was awarded by two organizations that promote effective communications: the National Rural Electric Cooperative Association's (NRECA) Council of Rural Electric Communicators, and the Cooperative Communicators Association (CCA).
From the NRECA 2017 Spotlight on Excellence national awards program, REC received Gold Awards for Best Internal News Publication for its employee newsletter, Best Use of Social Media for its presence on Facebook, Twitter, Instagram and YouTube, and for community event banners featuring REC linemen. REC was also recognized for two advertising campaigns promoting the reliability of the Cooperativeâ€™s electric service, and for its Power of Community Trailer that travels throughout the area in support of community events.
The Cooperative Communicators Association (CCA) presented four awards to REC: first place for the Power of Community Trailer, first and second places for best print advertising and second place for Best News Story for coverage of the February 2016 tornado in Essex County.
"As a cooperative, we have a responsibility to keep our members educated and informed," said Matt Faulconer, REC's manager of external affairs. "Research tells us our communications efforts are effective and that our members recognize and appreciate the information they receive from us. The fact that REC's communications program has been recognized by two national organizations further confirms the extraordinary talent within RECâ€™s dedicated communication team."
REC is a not-for-profit cooperative, owned by the people it serves, with 164,000 connections in 22 counties across Virginia.
About Spotlight on Excellence
The annual Spotlight on Excellence Awards competition recognizes the top-rated communication and marketing efforts by electric cooperatives and related organizations. Entrants competed with electric cooperatives of similar size in several categories. Electric cooperative communicators and marketing professionals submitted more than 769 entries in the Spotlight on Excellence program, now in its 29th year.
The Council of Rural Electric Communicators was organized in 1982, and seeks to advance the recognition, education and professionalism of electric cooperative communicators and their affiliated organizations. It is a volunteer association working on behalf of more than 4,000 electric cooperative communicators across the United States.
The National Rural Electric Cooperative Association, the service organization representing the national interests of cooperative electric utilities, coordinates the council's activities.
Cooperative Communicators Association (CCA) is an organization of 300 professionals who communicate for cooperatives. The organization is unique in both its mission and membership. CCA works toward helping members excel in communications â€” from writing, photography, and editing to video, layout and design. Just as important, CCA emphasizes ideas and strategies aimed at making communications more successful for cooperatives. Learn more at www.communicators.coop.